Shwetha Ravi - Product Manager
I’m a Product Manager based in New York.
I have an unwavering passion for finding joy, in seeking to do better, and in elevating all aspects of human interactions.
I would describe myself as an 'Integrator' who likes to make things whole by bringing people, thoughts and actions together in a timely and effective way.
Building Human Centric Products
My everyday work revolves around identifying product opportunities and working towards a strong product roadmap that is based on data based decisioning, customer needs, experimentation and business goals alignment.
I love collaborating with design and research on various paths to a solution and analyzing data to understand what is most important for a simple, effective and joyful customer experience. I'm experienced in building consumer experiences on mobile and web, and also employee experiences that fuel excellent customer servicing.
I'm empathetic, have a strong bias to action and a collaborative working mindset. Outside of work, I love painting, baking and rowing.
Let's connect!
My Skills
Product Strategy
Data analysis, Roadmapping, A/B tests, Product rollout strategy
Analytics & Metrics
Identify KPIs, Track user behavior, Assess feature Success
Product Design
UX Research, Wireframing,, Persona Writing, Accessibility
Servicing
Product Servicing Strategy, Customer Specialist experience
Product Delivery
User Stories, Epics, User flows, Sprint planning, UAT
Presentation
Stakeholder & Leadership communication & Presentations
PNC
Product Manager
Sep 2024 - Present
Product Manager leading Credit Card Servicing modernization experiences to meet the needs for PNC's growing Credit card business.
Experienced in discovery and planning to build strong roadmap that accounts for fast time to market yet working within the constraints of dependencies. Contributed to improving processes and documentation that aids for streamlined working between design & technology partners.
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Highlights:
- Building high customer value Rewards features to provide to provide digital experience for new Credit Card products.
- Identify key metrics & data points for Consumer cards to strategize roadmap for Rewards features for various credit cards for a phased rollout plan.
- Address gaps for Business Cards customers servicing experience and develop roadmap to generate value for Small business CX.
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JP Morgan Chase
Product Manager
Jul 2019 - Sep 2024
Product Manager with experience building end to end solutions for both consumer and specialist experiences for a digital Lending BNPL product .
Experienced in product growth and engagement; and in working with business and operations to deliver unified UI experiences.
Delivered multiple features on the Chase Mobile Banking App.
Experienced working on Payments functionalities.
My work here is a mix of partnering with architects, developers, designers, data scientists, content editors, Legal Risk & Compliance, Operations, and other Product stakeholders with a common goal towards executing a progressive product .
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Highlights:
- Reduced day 1 delinquency rate for 'Chase Pay in 4' by 12% with enhancements on mobile/web Chase app.
- Reduced Average call handle time by 17% with enhancements for Chase Customer Specialists in assisting BNPL users.
- Launched a new product with mobile first experience 'Chase First Banking' a product for Children as young as 6 years old.
- Improved customer engagement to Credit Journey product with upfront insights on the Mobile app home screen through a multivariant experiment.
W.W.Norton & Company
Product Owner
Feb 2016 - Jul 2019
Product Owner for digital educational tools like Quizzing engine and the company's ecommerce Website and CMS redesign. Worked with Copy Editors, Sales & Marketing teams to ideate new product solutions.
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Highlights:
- Reduced complaint rate from teachers/school admins with feature enhancements and thorough workflow updates to ensure seamless product functionality.
- Worked through detailed editor requirements by collaborating with in house editors and bright architects to bring a custom CMS system to life.
- Worked on Loyalty systems to improve how we recorded and calculated loyalties for book authors.
- Improved user efficiency and drove customer growth by 25% with a Website modernization effort that changed the way we maintained our book and product offerings, how users/institutions interacted with the website and how we conducted online purchases.
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Intel Technology
Systems Programmer
Jun 2008 - Jun 2015
Technical product lead for a BPM product pioneering into a
complex enterprise. Also worked as a Systems Administrator
managing application infrastructure for middleware services & BPM solutions.
Started my career journey at Intel after my Computer Science Engineering Graduation.